A hand-picked hall of fame of the most-liked, most-viewed and most-reposted tweets ever — each linking to the real post on X. Study what made them explode, then write your next banger.
It is with immeasurable grief that we confirm the passing of Chadwick Boseman.… He died in his home, with his wife and family by his side. The family thanks you for your love and prayers, and asks that you continue to respect their privacy during this difficult time.
The most-liked tweet in history — announcing the actor’s passing.
Next I’m buying Coca-Cola to put the cocaine back in
One of the most-liked tweets ever — a one-liner posted days after his Twitter bid.
“No one is born hating another person because of the color of his skin or his background or his religion…”
A Nelson Mandela quote that became the most-liked tweet of its time.
If only Bradley’s arm was longer. Best photo ever. #oscars
The Oscars selfie that broke Twitter and held the retweet record for years.
the bird is freed
Marked the close of his $44B Twitter acquisition — three words seen worldwide.
Free money! I will give 1 million yen cash to 100 randomly selected people who follow me and retweet this tweet by Jan 7. — Why? It’s my New Year’s gift to you all.
The most-retweeted tweet of all time — a viral cash giveaway.
Should I step down as head of Twitter? I will abide by the results of this poll.
A 17M-vote poll — peak example of an engagement-bait question done at scale.
HELP ME PLEASE. A MAN NEEDS HIS NUGGS pic.twitter.com/4SrfHmEMo3
“Nugget for Carter” — the most-retweeted tweet of 2017 and a brand-engagement legend.
Four more years.
The 2012 re-election tweet — the most-retweeted post ever for years.
I want to plant 20,000,000 trees, anyone want to help? :)
Kicked off #TeamTrees — proof that a simple, big-hearted ask compounds.
How to Get Rich (without getting lucky):
The opening tweet of the legendary thread — a masterclass in the listicle hook.
Congratulations on becoming the most followed person on twitter! you the 👑 @BarackObama 😜
A reminder that milestone shout-outs travel — social proof in one tweet.
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